On September 30, 1955, Dean was doing a reckless 85 miles an hour in his Silver Porche Spyder on Highway 41 at Chalome, near Paso Robles. he was speeding, en route to a sports car race at Salinas, when he smashed into another vechile. He was mangled, DOA at Paso Robles Hospital.
Warners was grieved for financial reasons-Rebel and Giant had not been released and films starring recently deceased actors generally had bad track records. Then, without any studio hype, a legend grew. It was only several months after his death that the cult began to grow to vast proportions. The release of Rebel Without a Cause set off the greatest wave of posthumous worship in modern history. The rebel had died but the youth quake was born.