It's Going to Happen

Desirée Glanville

Alkmaar, Netherlands

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BP attempts damage control, buys search phrases on Google and Yahoo

As BP sweats to clean up the oil spill in Gulf of Mexico, it is simultaneously waging a public relations (PR) war, trying to fend a wave of negative attention, by buying search phrases like “oil spill” on Google and Yahoo.

When the phrase “oil spill” is typed on Google or Yahoo, the immediate result guides one to BP’s “Gulf of Mexico response”, its official page dedicated to giving information about its attempt to curtail the spill.

Search engines – especially Google and Yahoo, are the first point of contact for anyone looking for related information in a crisis situation. Thus BP’s PR strategy is pretty straight forward.

While a host of companies resort to this strategy in crisis situation, BP has received flak from many critics who condemned the move as unethical.

BP claims its strategy is to primarily help those who are most affected by the spill, by way of providing them accurate information, right forms and key people for contact.*

Happens all the time
Its going to happen – happen – till your change your mind
Its going to happen – happen – happens all the time
Its going to happen – happen – till your change your mind

Best story I ever heard
The truth about fat Mr X and the young girl
See how far he’ll let you go
Before he persuades you when you’re walking home

Happens all the time …

Watching your friends passing by
Going to sleep without blinking a blue eye
Too slow to notice what’s wrong
Two faced to you when you’re taking them on

Happens all the time …

Everything goes when you’re dead
Everything empties from what was in your head
No point in waiting today
Stupid revenge is what’s making you stay

Its going to happen – happen – till your change your mind

Artwork Comments

  • Hugh Fathers
  • Desirée Glanville
  • lacitrouille
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  • CanyonWind
  • Robin Pushe'e
  • Pagly4u
  • lynn carter
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