For each element (movie or genre), we visualize two values – the budget and the worldwide gross revenue – with two concentric circles, where the area of the lighter shade circle represents the revenue. In the cases of the main graph (single movies) and the inset graph (averages for genres), these circles are plotted on an x-axis representing the sustainability and a y-axis representing profitability. We calculate the sustainability of movies by dividing gross revenue by the opening-weekend revenue, and profitability by dividing gross revenue by the budget. These axes are logarithmically scaled in order to accommodate the wide range of values.
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