Florida’s Pink Palace, Historic and colorful pink “sand castle” amid modern condo developments on a beautiful stretch of St. Pete’s beach.
The Don’s colorful history began in 1928, when real estate developer Thomas Rowe, inspired by the Royal Hawaiian in Waikiki Beach, built the property.
At its heyday, it was a favorite of notables such as F. Scott Fitzgerald, Clarence Darrow and Al Capone. Since then, the hotel property has served as a convalescent center for World War II airmen, housed offices for the Veterans Administration and stood abandoned and neglected for years. In 1973, it was reclaimed as a hotel, and in 1994 it underwent a full renovation, restoring it to its former glory.
The only property on the St. Pete Beach designated as a National Historic Landmark, the Don is also the only resort in the state of Florida to receive the AAA Four Diamond Rating for 22 consecutive years.
The resort itself is flamingo pink and resembles a fairy-tale sand castle, earning its nickname “The Pink Palace.”