This was a rap artist/ producer from Syracuse NY that I was doing a photo shoot of. I used a digital camera and then manipulated the image in photo shop. I wanted to turn the photo into more of a grainy illustration. I took the photo in the music store in which Runnamuck worked out of. Runnamuck was actually the first producer who produced and mastered my first poetry spoken word album. I thought the picture of him really caught his serious demeanor while showcasing his shop at the same time.