Easter 2012 the ‘Big Egg Hunt’ took place in London. Over 200 decorated eggs were sited across the streets of the capital. Some of them were obvious, & others less so. Suspended between buildings, hidden in shop windows, in department stores, hotels, banks, sited in lesser-known courtyards & even on top of buildings & entrances. These amazing eggs were been created by leading artists, designers, architects and jewellers.
Each egg had a codeword that you could text to the number displayed to enter yourself into the draw to stand a chance of winning the grand prize of The Diamond Jubilee Egg! The £100,000 gold, jewel encrusted egg has was created exclusively by Faberge for the Big Egg Hunt.
At the end of the Big Egg Hunt, all the eggs went to public auction. All the proceeds from the competition & auction went to Action for Children & The Elephant Family. If this all sounds vaguely familiar, this is on the back of The Elephant Parade 2010, which raised over £4 million towards conservation initiatives to help the endangered Asian Elephant.
This particular egg was sited in Canary Wharf. I liked the way it reflected all the skyscrapers around it on its curved surface.