Luke – a rotational ambigram. This design can be read (identically) when standing on one’s head.
There’s a lot of suggestion in this ambigram which means that it might not be easily read by everyone. Not a negative thing, in my opinion. Many company logos are like that – it is the context that aids in the interpretation… in this case, perhaps being plastered across the chest of a young man named Luke.
The colour orange has been especially chosen for my nephew Luke, who loves football and is, I believe, a big supporter of the Dutch team.