In this previous Journal, I explained the procedure for using the advance search feature of Google images to determine what images may not be shared, modified or used commercially.
This blog is an example of what can happen when those who know better do not exercise “due diligence”
Not only did they end up paying what they regard as an outrageous amount to settle out of court, but are losing in the “internet court of public opinion” in their attempt to blame the victim for overreacting.
We write thousands of blogs every year for our clients and agency partners. Our editorial standards are obnoxiously high, and we do our best to write the best Web content our clients (and their competitors) have ever seen. Although we try to catch everything, occasionally a mistake sneaks by us. Recently we made a very costly mistake, and I think it’s one that every blogger and business owner should be aware of.