BackStage at RB


A test promotion program

A couple of weeks ago we ran a test promotion program. We sent out two e-mails – the first was a generic free shipping e-mail and the second was personalised for an individual artist. About 75 folks from the sales group participated in the program. The two e-mails are shown below:

How it worked was we sent the generic e-mail to an artist and they forwarded it on to their contacts. With the personalised e-mail the artist gave us their e-mail lists and we sent the e-mail out for them. Only six folks participated in the personalised e-mail test – as it was a little bit more involved – so I don’t think this is a large enough sample size for us to make any judgements. But the generic e-mail generated some interesting and encouraging results.

This e-mail generated 30 sales – so on average half the number of people who participated made a sale. That is a very good conversion rate – especially when one factors in that not all of the testers would have actively forwarded the e-mail. I think shows the potential of members being more involved in promoting their work. We’ve always held that artists are the best promoters of their own work … and this reinforces this view.

I think we’ll put more effort into helping people to share and promote their work over the next six to twelve months. What things would encourage you to share your work with a broader audience?

- Peter

  • Paul McClintock

    Paul McClintockZuul, the Gatekeeper

    Interesting.

  • MuscularTeeth

    MuscularTeethVoted Most Helpful Bubbler

    hey this is GREAT !
    well done.
    im a member of REVERBNATION – and they have these widget things.
    one of them has been fantastic for me – ive been able to set up a widget which links straight back to my bubblesite. hte widget has a pic of my bubblesite main page and it works great wherever i place it. more cool widgets please ! ones i can paste in emails AND on blogs/myspace etc.
    :)

  • adgray

    adgray

    Having something to actually sell !!
    sorry had to lol
    still patiently waiting for writer’s product =0þ

    Having said that – here’s a thought -
    Could the avatars linking to our writing pieces have a colour to them other than grey? something like a pale primary or secondary colour we can choose to promote the feel of our written piece
    ie: red for passion, blue for melancholy, green for environmental, yellow for cheerful, etc
    when you look at a gallery of a writer’s group (eg WMG) to see a page of grey boxes is very unappealing!

    Just a thought!
    ☼ Happy Bubbling! ☼
    Chookas! ♥

  • Tama Blough

    Tama Blough

    I’d share my work with the universe if I had its email address! I work constantly to broaden my audience – my friends, network, facebook friends and everyone are sick of me and my Red Bubble junk. lol. I need a fresh audience and don’t know how to get it.

  • jemimalovesbigted

    jemimalovesbigted

    Personally I do try and share my work with a broader audience i.e. friends and relatives, but I don’t try to push it too much because then it feels a little like spamming.

    I don’t even know if it is possible, but it would be great to be able to inform those you have emailed once with a link to perhaps sign up to an update email that gets sent out once a fortnight (or something like that) with all of your new work. That way they are willing participants in receiving updates about a particular person and don’t actually want to create a Redbubble account, but are more than willing to spend money…

    Did any of that make sense?

  • John Robb

    John Robb

    Being able to send such things out with your own art in the images would be a must have thing.

  • H M Bascom

    H M Bascom

    Excellent result.

  • kalaryder

    kalaryder

    Sounds great, particularly like the free shipping to family and friends.

  • Martyn Baker

    Martyn Baker

    Personally I prefer the 2nd e-mail (personal) looked great to send to friends and family

  • Paul McClintock

    Paul McClintockZuul, the Gatekeeper

    “still patiently waiting for writer’s product”

    Books seemed so close for a while. Hold in there!

  • Damien Mason

    Damien Masoncommunity host

    Really interesting. I’d love to be able to offer free shipping on my specific tees and the like. I do sell the occasional item to friends, so it would be nice to be able to reward them with something more. I also know I want to buy tees belonging to people I know and like instead of buying from department stores.

  • Darren Stones

    Darren Stones

    The ability to point people directly to the bubblesite via any promotion program RB is undertaking. The bubblesite is becoming an increasingly important area for me and I’d like to see development go into this area. I don’t want potential customers wandering off from my pages.

  • Heather  Rivet  IPA

    Heather Rivet...

    wow outstanding

  • Dana DiPasquale

    Dana DiPasquale

    i attempted to use the offer but was met with no replies to my 2 emails to RB about it. If you use it again, you should really try to get back to people because it cost me and you a sale.

  • BackStage at RB replied

    It depends on which e-mail address you used – we’ve decommissioned some (e.g. support@redbubble.com) and we’re steering all support questions to here.

  • Dave Pearson

    Dave Pearsonbeta tester

    jemimalovesbigted makes a good point, which I did raise via a different route at the time. This approach does encourage the sending of unsolicited commercial emails. I got sent such an email from someone taking part in this test and there’s no getting away from the fact that the email was unsolicited and of a commercial nature. It concerns me that this approach is almost akin to a spamming pyramid scheme.

    Don’t get me wrong, I can see the point and the benefit. I can see that giving people the ability to offer promotions and discounts, under their control, is a good thing. But doing it in a way that encourages indiscriminate emailing (this was sold to the people who took part with the line “What about a free shipping email you can forward to all your friends and save them money on t-shirts, art and design from RedBubble?”—note “forward to all your friends”, not “forward to all the people who wish to receive emails of a commercial nature from you) can only, in the long run, give RedBubble a bad name.

    Like I say, it looks like a good idea, but it could go really bad really quick and could tarnish the reputation of RedBubble.

  • BackStage at RB replied

    I think the right way for us to present this is to share your work with your friends – people shouldn’t feel obliged to purchase anything so any communication needs to be complete without the requirement to purchase. I.e. it needs to be interesting in and of itself. Then if people are suitably motivated they can purchase something. It’s a bit like a friend inviting you to an opening night of an exhibition. You should be able to go along and have a good time without feeling the requirement to purchase … but if you like something then the purchasing process should be there for you …

  • Roger Barnes

    Roger Barnes

    What things would encourage you to share your work with a broader audience?

    • Make portfolio and bubblesite management more artist-friendly. I’m thinking in-table editing (think of an HTML table with one artwork per row, and one editable attribute (markup, tags, title, description) per column, excel spreadsheet style.
    • Provide google analytics access to bubblesite data (in theory you can share what you have already set up from the analytics site)
    • Lots of web2.0 share links so people can facebook/tweet etc about their stuff (I have a script that posts a photo each day to redbubble, flickr and my own site , then brags about it on a blog, twitter and facebook)
  • Susan van Zyl

    Susan van Zyl

    Roger is spot on
    I totally agree with him. On every point

    I would not like receiving emails trying to sell something to me. I normally delete them as they clog up my inbox.

  • monocotylidono

    monocotylidono

    Peter – one thought: If my friends and family (some of whom monitor my work in RB anyway) would like to have one of my pictures, I tend to print it and give it to them for free. I don’t expect them to buy it from me. If I was making any serious attempt at making money from my work in RB I would definitely be looking for a market outside my close circle. Obviously this is different for T-shirts, but I’m talking specifically about artwork.

  • adgray

    adgray

    Heres a thunk why not rewards points?
    for every 10 sales generated from your email post out you get x amount of points towards the purchase of your own choice – not aimed at yourself but at your friends sending the mails out further so they can get something for helping you?
    Kind of like party plan hosting!
    Have a ☼ “Redbubble party” ☼
    - If someone [host] has a collection of friends who purchase sales from RB the host gets a thank you gift
    Ok back in my box now! =0þ
    Just a thunk!
    Chookas! ♥

  • Dave Pearson

    Dave Pearsonbeta tester

    Backstage replied that “It’s a bit like a friend inviting you to an opening night of an exhibition.

    Sadly though, especially in the case of the email I received, it was nothing like that. It was unsolicited commercial email. And this came from one of your carefully chosen sample. If the intention is to roll something like this out to most users of RedBubble I see trouble.

    Let’s be honest here: the main thrust of this was to generate sales. This journal is as much about the sales generated as anything else. It’s about commercial activity and increasing it. Nothing wrong with that. I’m just trying to point out that this could so easily go wrong and tarnish the reputation of RedBubble because it could be known as a source of unsolicited commercial email. I don’t want my work associated with that.

    Dressing the problem up as “like an invite to an exhibition” is ignoring the problem and the possible consequences. I’m sure RB are more creative than that.

  • solareclips~Julie  Alexander

    solareclips~Ju...

    I’m with Tama, I too would share my work with the universe if I had it’s email! You lead, and we will follow! If there was a way for us to show our work to interested buyers, I would be there with bells on!!!! My trouble is I don’t know what the market wants…...

  • mingtees

    mingtees

    I have a bit of a different focus since at this point I only do t shirts. So what would help me promote more:

    1) New product views!!! Which you seem to be working on, so i won’t harp on that anymore.

    2) I got a nice little kick in sales from the 15% off promo from last month. I promoted it on Twitter and my blogs, and i would guess that a lot of it was form people on here who had put some of my stuff in their favorites or whatever, and then had an incentive to buy.

    3) I agree with the others in that i am not wiling to email, even (and especially) friends, if it’s unsolicited, it’s spam. But i would be thrilled to have more sales and incentives to post on my blogs, Twitter, and other networks. That seems to work.

    4) A big selling point, i would think, is at this point the differences in exchange rates. I’m American, so price in USD for the US market. This renders the pricing quite high in AUD i think, which is a big drawback, given that you’re Australian based and that’s a good chunk of your market. But quite low in EUR and GBP. A great deal lower than any of the other t shirt POD’s in those currencies. Which also renders my commission quite low as well, so i tend to promote my other POD t shirts with a larger selection of shirts and a much higher commission, because i do need to eat and pay rent. When RB first started, the pricing was geared to a very different world currency situation, and maybe that pricing structure ought to be relooked at, because i have heard similar things from others in the UK.

  • mingtees

    mingtees

    Just for fun – here are some comparative prices for a basic American Apparel tee from various POD’s. And the prices in AUD seem to be also a bit lower then i thought for RB too, compared to, say, Zazzle.

    Zazzle
    Light Colors – $25.75- 22.75GBP – 24.15EUR – 41.85AUD
    Dark Color – $32.35 – 26.35GBP – 28.00EUR – 52.55 AUD

    Spreadshirt USA
    Shop – $24.00 Marketplace – $27.40

    Spreadshirt EU
    25GBP 30EUR

    RedBubble

    $24.99 – 15.13GBP – 20.53EUR – 31.33AUD

  • Tania Rose

    Tania Rose

    i’d like a widget for my bubblesite please.
    oh, and a slideshow for my bubblesite.

  • Janis Zroback

    Janis Zroback

    I think the second sample is a good idea if you could add your own images…if you have a mailing list of friends and family who are interested in your work, and may have bought in the past, it won’t be spam…think of all the forwarded jokes etc. you recieve from the same friends…at least this would be more exciting…
    I would also like to know how many visit my bubblesite…I promote it on Twitter almost every night, and would love to know the numbers and which pages they visit…so how about a button on the pages?..

  • Coloursofnature

    Coloursofnature

    I think an active attempt for our groups to locally have artshows and to show our local Councils what talent is available right in their communities. I tell everyonbe about red bubble and have convinced several people to join up, I think putting it out to our local communities rather than family and friends, cheers- Valerie xx

  • Karin  Taylor

    Karin Taylorcommunity helper

    Peter, I feel that if I could offer some other things, like children’s tees, and loose prints, I would have more to offer, and a reason to continue to promote something new and different. That combined with free postage around Christmas time, when people just need an additional little push to jump in and purchase, that would be so fine :) thank you for all you do…

  • KreddibleTrout

    KreddibleTrout

    Artists being the best promoters…I dunno… I think I’m one of the the worst promoters of my work. I couldn’t sell discount water in the desert.

  • Mary Campbell

    Mary Campbell

    Great Peter, I think it’s always helpful to give customers reminders that your out there. I have lists I maintain from my galleries, and always send postcards for new shows there. I think if RB did that especially to people who already bought something, that’s a great way to keep the public thinking about you and your work.

    By the way, I was wondering when the calendars dates would change for 2010, I already got one message from a customer that wanted one of my calendars with 2010 date not the 2009 date. When I told her that RB doesn’t change them until Sept. October timeframe, she replied back that she was buying something else. I feel bad that we are loosing sales because the date on the calandar is not something the customers can select it seem to me it’s an easy thing to customize. I know here in the states many people buy school calandars in August that go from September to September.. I think your missing a sales opportunity here, I know I did.

  • BackStage at RB replied

    Hi Mary – we released 2010 calendars today.

  • Lenny La Rue, IPA

    Lenny La Rue, IPA

    OMG! A 50% success ratio is astounding! There’s NOTHING you could do to better convince me to do the personalized method. I still feel the generic mail will be considered spam and dumped by either the recipient or the email spam filters. Which brings another point: how much of your mail was “confirmed” to be spam and nobody saw it? That 50% ratio is starting to look even better. :-D

  • Mary Campbell

    Mary Campbell

    Great news..Thanks

  • Karen Cougan

    Karen Cougan

    I know I used it and bought quiet a few items while the offer was on…..............you can send me one to send out, I would gladly use it…............I was sent the email from CT
    xkc

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