BackStage at RB


How do sellers sell?

Posted 10 days ago

Hello,

Over the weekend we ran a survey of 583 sellers on RedBubble – asking them what they did to help generate sales. The response rate was terrific – just over 46% of folks have responded with more responses still rolling in. So I think the sample size is large enough for us to draw some meaningful conclusions. We divided the responses into two categories – t-shirt sellers and art sell…

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Comments: 57 comments
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Profile Pictures (Avatars)

Posted 23 days ago

We’re in the middle of a substantial upgrade to the ‘plumbing’ of RedBubble. Most of the time this upgrade work is invisible, but coming up in a few days is something you will notice. We are going to start using square profile pictures (avatars) across the site.

You may have noticed that profile pictures are square in most parts of the site already – your comments, favorites list, the foru…

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Comments: 14 comments


HomePage

Posted 28 days ago

A few months ago we tested out a new homepage design … that was an interesting process and we’re looking at the homepage again now. The homepage has a multitude of different audiences – which makes it a difficult page to design. The audiences include:
- Prospective members
- Prospective buyers
- Existing me…

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Comments: 63 comments

Sneak Peak - Gift Guide

Posted about 1 month ago

Hi,

We’re just about to release the RedBubble Gift Guide. It’s a tab designed to help folks buy your work. I’m pre-releasing the guide to you guys now for you to click around and provide any feedback – and ask questions. Here’s a few of the details:

- A new tab will be placed to the right of “Home” called “Buy Gifts”
- The tab will link to a new page that helps people to buy work eith…

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Comments: 45 comments

Challenging oneself ...

Posted about 1 month ago

Hello,

I’m introspective by nature. What this means is that I like to regularly stop and challenge what I’m doing and why. And I think I’ve brought a little of this introspection to RedBubble. Over the last two weeks the team has been challenging our thinking about community and culture. What sort of culture do we have and is it the culture we’d like to foster? It’s been a great proces…

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Comments: 16 comments

Home Page Experiment

Posted 2 months ago

Over the last month we’ve been running an A:B test on a new homepage design. An A:B test is where you simultaneously support two different pages and see which one performs better.

We decided to be much more explicit in targeting new members on one version of the homepage – providing a rough outline of the benefits of joining RB and providing a clear link to join RedBubble. The process of …

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Comments: 60 comments

A test promotion program

Posted 3 months ago

A couple of weeks ago we ran a test promotion program. We sent out two e-mails – the first was a generic free shipping e-mail and the second was personalised for an individual artist. About 75 folks from the sales group participated in the program. The two e-mails are shown below:

!http://images-1.redbubble.net/img/art/size:xlarge/vie…

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Comments: 35 comments
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Stats on RedBubble Visitors and Views

Posted 4 months ago

Hi,

I thought you might be interested in some random stats on visits and views to RedBubble in the month of July:

- New visitors: 1.160 million
- Returning visitors: 1.095 million

Note that the returning visitor number is not unique returning visitors. If you return ten times in a month then you’ll be counted ten times. The number of unique visitors was 1.259 million – so subtractin…

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Comments: 33 comments
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Survey results - Where have you gone?

Posted 4 months ago

Hi,

RedBubble’s a big community and there is some natural turnover in the community. From all that I’ve read this is to be expected – people move on, interests change, family commitments take priority, et cetera. When I reflect on my own personal journey this is certainly true – I used to play a lot of team sport, now I’m just too busy.

But I’ve still been curious to better understand…

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Comments: 81 comments


T-shirt work

Posted 4 months ago

There’s a post in the feedback area about a new t-shirt preview. We’ve been working on one for a while – so I …

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Comments: 64 comments