My Life™ (is not yours to trademark godammit) by animo
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My Life™ (is not yours to trademark godammit) by

I saw this current Reece advertising campaign and a little part of me died inside.

While corporations capitalising on our lives seems without limits, Life is too precious and important not to be capitalised ; )

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About animo

Animo is a Melbourne-based Designer, Photographer, tea drinker and stripey sock wearer. And ridiculously good at finding 4 leaf clovers – irrelevant but true.

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trademarkinghasgoneutterlyfuckingmad, animo, branding, consumerism, political, cool, geek, designer, hipster, helvetica, trademark, satire

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