Because fulfilling our human need to belong, should never be about brand names.
tagline reads:
The brand doth not maketh the person, godammit.
Simply because I find conspicuous consumption increasingly embarrassing. And the concept of invidious consumption makes me want to vomit, frankly.
DIY, frugality and unconsumption is HOT in my book : )
animo, irony, ironic, aloof, sarcastic, anti brand, conspicuous consumption, consumerism, cool, geek, ifyouadmireparishiltonallowmetovomitinyourjimmychoo, invididous consumption, registered, trademark, funny, unisex, geeks, nerds, typograph, graphic designers, hipsters, typographer, typographers
Animo is a Melbourne-based Designer of T-Shirts with a dash of contrarian attitude. These designs are often inspired by days where I find myself wishing for a reprieve from our consumerism saturated culture and superficial, biased media analysis. So, I design these tees to get it off my chest. And hopefully on to yours.
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Comments
Do not irony print
Ah yes, the ‘happiness’ of being envied. Tragic, really.
oh yes it’s utter madness. how are you Bruce?
– animo
I’m think I’m ‘as mad as hell and I’m not going to take it any more’. Thanks for asking animo.
well you’re in good company lol!
– animo
nice tee and sentiments!
i also like the tags btw!!
thanks g : )
sure you’re not a paris hilton fan? lol
– animo
Brilliant!
Fabulous! I worked on branding for years
;0)