Introducing leggings. You’ll never run out of inspiration.

anti-brand® by animo

T-Shirts & Hoodies

Clothing Style:
Available to buy on…

Because fulfilling our human need to belong, should never be about brand names.

tagline reads:
The brand doth not maketh the person, godammit.

Simply because I find conspicuous consumption increasingly embarrassing. And the concept of invidious consumption makes me want to vomit, frankly.
DIY, frugality and unconsumption is HOT in my book : )

wiki article on conspicuous consumption


  • transmute
    transmuteover 4 years ago

    Do not irony print

  • Bruce  Watson
    Bruce Watsonover 4 years ago

    Ah yes, the ‘happiness’ of being envied. Tragic, really.

  • oh yes it’s utter madness. how are you Bruce?

    – animo

  • Bruce  Watson
    Bruce Watsonover 4 years ago

    I’m think I’m ‘as mad as hell and I’m not going to take it any more’. Thanks for asking animo.

  • well you’re in good company lol!

    – animo

  • nofrillsart
    nofrillsartover 4 years ago

    nice tee and sentiments!
    i also like the tags btw!!

  • thanks g : )
    sure you’re not a paris hilton fan? lol

    – animo

  • BlueKnot
    BlueKnotover 4 years ago


  • Lisadee Lisa Defazio
    Lisadee Lisa D...almost 4 years ago

    Fabulous! I worked on branding for years


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