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PURE LUST * 99 Flake by ©The Creative  Minds

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99 Flake ~ icecream cone with raspberry sauce

A 99 Flake refers to an ice cream cone with a Cadbury Flake inserted in it; a specially produced Flake bar for this purpose by Cadbury.

The origins of the name are uncertain. One claim is that the ‘99’ was coined in Portobello, Scotland, in 1922, by the Arcari family, Rudi Arcari’s father Stephen came up with the idea not long after opening the shop in 1922. He would break a large ‘Flake" in half and stick it in an ice cream. A Cadbury’s rep took this idea to his company. The rep asked Arcari what he called it, and he gave it the name 99 simply because the shop was sited at 99 Portobello High Street.


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