Exhibition at Callendar House, Falkirk, So Near & Yet So Far * 522 views
1 print each sold to Cassiegovan and RobynLee, thanks a million to you both!!!

In association with The Street Jewellery Society, one of the country’s best collections of vintage enamel signs were on display in Callendar House.

So Near & Yet So Far includes around 100 enamel advertising signs, including familiar and long out-of-production brands, and signs manufactured locally by the Falkirk Iron Company.

From the 1870’s until after the Second World War enamel signs were used to sell products and create brand awareness before people even knew what brands were!

Impervious to the effects of weather, resistant to vandalism and easily wiped clean of grime, ‘street jewellery’ provided marketing agents with round the clock promotion of their products and revolutionised advertising.

This exhibition presents a nostalgic view of the past, whilst at the same time encouraging the visitor to consider how advertising as we know it today developed.