Question: This book retails for $19.99. When you turned the book over to look at the price, how did you react? You thought:
(a) $19.99, that’s cheap enoughI think I’ll buy it;
(b) I dunno, it’s $19.99I hope this is worth it;
© $19.99, that’s pretty steep, but I really need to learn this stuff; or
(d) $19.99! $19.99! I can’t believe they’re charging $19.99! Well, I’m not happy about it, but I have to have this book.
Answer: If you answered a, b, c, or d, you’re not ready to enter the world of professional sports photography, because professional sports photographers spend so much on their equipment that they would never even think of looking at the price of anything. Ever.