Thoughts On A Thursday

Rediscovering my passion for writing just two months ago has been such a rewarding outlet for me. Whether it’s recalling some important event from my past or just shooting the breeze, reflecting on some general topic, I have ravenously devoured this exciting form of expression. An unexpected odd off shoot has been delving into photography. It started as a way to illustrate my blog and turned into a love affair with the lens. I already had to hone some sense of an eye for capturing things in my day job, as I am a TV commercial producer by trade. Let’s face it, if I had no clue how to frame or focus my footage, I’m pretty sure I would have collapsed right out of the gate. Thankfully I had that year and a half to explore and develop my signature style during my fledgling production stint at KAJ-TV, as I mentioned in greater detail in an earlier blog. So, as I hoisted up my snazzy still camera this past July, bought 3 years ago specifically to take gobs of pictures of my beloved Ava, I had a mind to expand into capturing images beyond those precious snaps, and in doing so a desire exploded inside wanting more. More experimentation. More angles to try. More play with natural light, texture, placement. I don’t like to stage any of my work. The closest I came to “rigging” a shot was when I had Ava cradle Sea Horse in her hands after he passed away, as the pictures I took of him laid out alone were not working for me. He needed that human element of embrace. I instead feel the most thrilled when a photo emerges out of sheer coincidence. The luck of the draw, fly by the seat of my pants joy of unexpected, incredible timing when all of the pieces magically come together to offer up an amazing image that allows itself to be forever caught perfectly in time. Funny how I can get such satisfaction out of something that happens in an instant. It’s the same sensation I get when, after working for hours on a TV ad, after all the shots are caught and loaded in the AVID editor, after the clips are cut together, after the graphics mesh, after the audio, music bed, and finishing touches are finalized, all of these painstaking pieces come together and literal magic is made in the victorious, seamless outcome. Cheering and hearty, wide smiles abound. For some reason I can actually feel it when this kind of powerful aligning of the stars occurs. It’s electrifying, and it’s what keeps me going back for more. When I first started producing, my station manager noticed (well, it would be hard not to notice, I was swinging from cloud nine) that I had immersed myself, body, mind, heart and soul into conquering this craft of commercial production. I lived and breathed this art form, wrapped myself up in it like a child and her blankie, I so adored my new career. Everyone joked that I must be living in a tent in the back of my edit bay, as I was there more often than in my own home. She warned me to take it easy. Don’t over do it. You’ll get “burnt out”. With every warning I gleefully assured her that I would never fall into that pile. Of course, I had no idea what that pile actually consisted of at the time, all fresh-faced and dewy was I. I can honestly say, in 11 and 1/2 years I have never (thank the Lord!) been “burnt out”. But I sure know what it means to become one of those poor souls reduced to ashes at the end of a roaring fire, as I’ve witnessed it from the side lines first hand. They were easy to spot. Some I knew after I’d been at it for a little while in the beginning, some I worked directly with over the long haul. They were spent. You can see it a mile away as they roll into a shoot, disgruntled attitude at full throttle. Or as they toil away at an edit, dragging it out, procrastinating, dreading the process. Or the worst, slapping together some piece of you know what, no longer taking pride in the privilege of creating something powerful or original that can either boost their client’s business or be the seed that’s planted in the viewers mind that can collectively make a difference. Whether it be something as simple as a new and exciting product or as powerful as nudging the audience to help the needy, I take what I do very seriously, and the very thought of a patch-em-up production makes my skin crawl. Not to say I have ill will towards those that have fallen out of love with ad making. I doubt they set out to end up hating what used to bring them some sense of pride and happiness. Bottom line is, if you start to resent what you do, it’s best to move on down the line and spare everyone else your misery. I say this with all of the love my heart can hold, wishing the best for my fallen comrades. So I suppose that’s what this all comes down to… my overwhelming gratitude for stumbling into a field filled with heavenly scented, breathtaking beauty, a field that I never knew I could master until I gave it my best shot, a field that I am thankful for to this day, in that it is so much more than a job, or a paycheck. My chosen profession that thrives and demands I deliver the best I have to offer… my first born I revel in nurturing, my beloved company, 17 time Telly Award winning ARK Productions.

Thoughts On A Thursday

Ainsley Kellar Creations

Cincinnati, United States

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Taken from my blog…

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