Culture jamming is a tactic used by various anti-corporate groups in order to stop what jammers see as the commodification of public space and the increasing one-way direction of discourse in the modern world. Culture jamming is usually performed against corporations and can take the form of bilboard alteration (or improvement), such as performed by the BLF, other alterations of billboards or artistic ‘reclamations of space’ such as the Reclaim the Streets movement. It often uses the corporate momentum or brand name against itself, such as using the image already presented in an ad to re-work the message, forcing the viewer to rethink the image that is presented.
Culture jamming sometimes entails transforming mass media to produce ironic or satirical commentary about itself, using the original medium’s communication method.
Aims of culture jammers may include:
Culture jammers’ intent may differ from (but may overlap with) that of artistic appropriation (which is done for art’s sake) and vandalism (in which destruction or defacement is the primary goal), although its results are not always so easily distinguishable. Some street art and other actions fall into two or even all three categories.